In high-stakes selling,
negotiation isn't a final step—it's the battlefield where deals are won or
lost. The way a salesperson negotiates determines not only whether a deal is
closed, but how profitable, sustainable, and strategic that deal becomes.
The Sudakshta Sales
Negotiation Skills Benchmark Test (SSNSBT) is a powerful, data-driven
evaluation that sets a new industry standard for measuring negotiation
effectiveness across teams, roles, and industries. It offers deep insight into
how well sales professionals can protect margins, manage buyer resistance, and
close with confidence.
Purpose of the SSNSBT
The SSNSBT is designed
to benchmark and assess negotiation proficiency at multiple levels, focusing
on:
Ø Strategic
Value Defense – Holding ground on pricing while showcasing differentiated
value.
Ø Tactical
Concession Management – Offering trade-offs that maintain profitability and
build buyer trust.
Ø Negotiation
Structuring – Planning discussions with purpose, flow, and leverage.
Ø Emotional
Composure – Navigating pressure with calm, confidence, and clarity.
Ø Win-Win
Outcome Generation – Building lasting agreements that serve both client and
company.
Key Benefits of Taking
the SSNSBT
Ø For
Employers & Sales Leaders: Benchmark your team’s negotiation strength
against industry standards and top-performing sales profiles.
Ø For
Sales Professionals: Discover how your negotiation skills compare and learn how
to optimize influence and protect value.
Ø For
Sales Trainers & Coaches: Use insights to customize negotiation workshops,
roleplays, and deal simulations based on real data.
Why Benchmarking
Matters in Negotiation
Top-performing
organizations don’t guess—they measure, benchmark, and improve. With the
SSNSBT, companies can:
Ø Identify
negotiation gaps across sales roles or regions.
Ø Align
sales behavior with pricing strategy and commercial goals.
Ø Develop
consistent negotiation capabilities across product lines.
Ø Ensure
client-facing teams operate with aligned expectations and tactical strength.
How the SSNSBT Works
The SSNSBT uses a
combination of scenario analysis, roleplay-driven simulations, behavioral
triggers, and outcome mapping to create a 360° view of sales negotiation
performance.
|
Dimension |
Focus Area |
Evaluation Insight |
|
Strategic
Value Defense |
Margin
Protection |
Ability to
position value without resorting to discounting |
|
Concession
Management |
Trade-Off
Intelligence |
Making
smart trade-offs that strengthen trust and maintain terms |
|
Deal
Structuring |
Planning
& Tactical Setup |
Pre-call
planning and scenario mapping before key negotiations |
|
Emotional
Resilience |
Composure
Under Pressure |
Managing
stress, tone, and body language during resistance |
|
Outcome
Alignment |
Win-Win
Creation |
Balancing
client satisfaction with organizational profitability |
Each participant
receives a Negotiation Benchmark Score—ranked as:
✅ Elite Performer
✅ Strong Negotiator
✅ Developing Talent
✅ Coachable Potential
The report includes:
Ø Style
Profile (Collaborative, Competitive, Principled, Passive)
Ø Concession
vs Value Trade-Off Heatmap
Ø Negotiation
Blind Spots
Ø Actionable
Coaching Plan for Next-Level Mastery
Real-World Impact of
the SSNSBT
A cloud-based SaaS
company deployed SSNSBT across regional teams, resulting in:
Ø Reduced
discounting frequency by 35%, with higher win rates
Ø Faster
negotiations, with reps closing deals 22% quicker on average
Ø Improved
alignment between sales and pricing strategy
A logistics and supply
chain leader applied SSNSBT to identify rising negotiation talent and found:
Ø Hidden
high-potential reps for key account negotiations
Ø Improved
deal consistency across branches
Ø More
strategic use of offers and value-added terms during closing
Why Choose Sudakshta
SSNSBT?
Unlike generic
negotiation tests, SSNSBT is built for modern sales, where outcomes are shaped
by strategic pressure handling, smart framing, and business acumen.
What Makes SSNSBT
Unique?
✅ Sales-Centric Benchmarking Across Roles
& Industries
✅ Practical, Simulation-Based Evaluation
of Real-World Scenarios
✅ Tailored Scoring for Inside, Field, and
Enterprise Sales Professionals
✅ Comprehensive Reports with Scoring,
Style, and Coaching Insights
FAQs
1. Who should take the
SSNSBT?
Sales reps, key account
managers, team leads, and sales professionals involved in contracting, pricing,
or multi-stage deal closure.
2. What is the duration
of the test?
The SSNSBT takes about
50–60 minutes, including simulations, scenario decisions, and analysis items.
3. Can it be used
across industries?
Absolutely. SSNSBT is
designed for SaaS, BFSI, FMCG, Healthcare, Automotive, and B2B services with
customizable scenarios.
4. Is it suitable for
both hiring and development?
Yes. It works for
pre-hire benchmarking, promotion readiness, and ongoing skill refinement.
5. What does the report
include?
A full Negotiation
Capability Benchmark, along with performance categorization, coaching action
points, and deal-specific strategy insights.
Conclusion
Negotiation isn’t just about closing—it’s about closing with control, clarity, and strategic precision. The Sudakshta Sales Negotiation Skills Benchmark Test (SSNSBT) empowers organizations to raise the bar for what strong negotiation looks like, and how it translates into profit, loyalty, and long-term partnerships.
Whether you’re hiring
sharp minds or training seasoned pros, SSNSBT delivers the clarity, structure,
and scoring you need to build a future-ready negotiation culture.
If you're committed to
developing sales teams that negotiate with intention and win with balance, the
SSNSBT is your gold standard.